Shopping in Rome

All the big names - Armani, Fendi, Gucci, Prada, Versace - are on or near to Via Condotti and Via Borgognona. The big names can be found in Piazza di Spagna - Via Due Macelli - Via del Tritone - Piazza Barberini.
Clothes shops a little more masculine in their price ranges can be found along Via Nazionale - Piazza Esquilino - Piazza Vittorio Emanuele II. '
Clothing and delicacies: Via Cola di Rienzo.

Best Seller. One of a number of trendy small shops, often offering reduced prices, on Via dei Giubbonari.

Costume National. A favourite among minimalists and aestheticians. Via del Babuino 106.

Fiorucci. Do you remember how "in" these were in the 1980s? On their way back - with a vengeance! Piazza  Benedetto Cairoli 106.

Gente. Tasteful selection from designers such as Miu-Miu, D-squared, Paul Smith, Helmut Lang. Via del Babuino 80-82.

Nuyorica. If you like designers such as Marc Jacobs, John Galliano and Balenciaga, you've come to the right place. Piazza Pollarola 36-37.

Roberto Cavalli. Italy's own fashion favourite. Expensive - but still friendly staff.  Via Borgognona 7/a. Just Cavalli. A bit cheaper. Piazza di Spagna 82-84.

Vicmatie. The most gorgeous shoes in town, according to many Romans. Via Frattina 96.

La Rinascente. The department store with a capital D. Piazza Fiume 1.

Standa. Mostly clothes, but also a good food hall. Oviesse Viale di Trastevere 62.

COIN. Not as nice as La Rinascente, but well worth a visit. Piazzale Appio 7.

Upim. The cheapest prices of any of the major department stores. Good for everyday things. Piazza S. Maria Maggiore.

Campo de Fiori. Brilliantly coloured flowers, fresh fruit, vegetables and spices, meat, fish.

Piazza Testaccio. There's another market, almost as colourful and much cheaper, in the old worker district of Testaccio.

Piazza San Cosimato. Popular market in Trastevere.

Most Italians just want the latest things or really antique stuff, so if you like things from the 1950s, 1960s and 1970s (or even newer), you can still find bargains here –especially if you're at all good at haggling.
 
Porta Portese. Biggest. Everything from antiques to pure junk. Also electronics, fake branded clothing, etc. Sundays 8-13. Trastevere.
Borghetto. Slightly posher market that charges an entry fee. Half antiques, half junk. Sundays 10-17, September-June. Flaminioiazza della Marina 32 (north of Piazza del Popolo).
Mercato delle Stampe. Mini market selling books, artistic photos and graphics. Monday-Saturday 07.00-13.00.Largo Fontanella Borghese in Tridente. 
Mercato di Via Sannio. Jeans, underwear, shoes, etc. at low prices. Also furniture, antiques and bric a brac. Monday-Friday 10-13, Saturday 10-18.
Antiquariato. Antiques, art and appearances. The first weekend of the month, from 8 am to sundown. Ponte Milvo.

If you think your kids should also have designer clothes, here are two hot tips for you.

Pure: Dolce&Gabbana, Tommy Hilfiger, Ralph Lauren. Via Frattina 111.

 
Omero & Cecilia. Branded clothing, second hand. Via del Governo Vecchio 110.

Al Sogno. The best toyshop in Rome. Piazza Navona 53.